.avif)

# Kirti Shenoy

Co-founder & CEO

Kirti Shenoy is the CEO and Co-Founder of Zeal, a leading staffing operations platform that makes it faster, easier, and better for staffing companies to onboard, pay, and bill. Under her leadership, Zeal has raised over $30 million from investors like Spark Capital and Y Combinator. Kirti also serves on the American Payroll Association's Digital Payments Committee, where she works with policymakers on innovative initiatives such as EWA and Digital Payment legislation. Prior to Zeal, Kirti developed white-labeled banking products at BankMobile.

## Education
MBA, The Wharton School; BA, Business, University of Pennsylvania

## Expertise
Entrepreneurship, Payroll, Staffing, Business Operations, FinTech

## **Blogs by Kirti Shenoy**

### Why Payroll Feels Broken For Millions of Americans
June 8, 2026

### AI in Staffing: Hype or Real?
September 4, 2025

### Product Update: May 2025
June 2, 2025

### Product Update: April 2025
May 1, 2025

### Product Update: March 2025
April 1, 2025

### Product Update: February 2025
February 1, 2025

### Product Update: January 2025
February 1, 2025

### 2024 Year in Review: Beyond Payroll, Built for Staffing
January 15, 2025

### The Modern Payroll Platform Built for Modern Work
October 10, 2024

### The ABCs of APIs
March 23, 2023

### Eye on EOY
December 1, 2022

### How we Built Zeal’s Core Values
August 10, 2022

### A Day in the Life of Dom—a Senior Software Engineer @ Zeal
August 5, 2022

### 101 Payroll Products
August 9, 2021

## **Guides by Kirti Shenoy**

### How to Grow Your Staffing Company: The 6-Step Model for Strategic Growth
July 22, 2025

### Payroll in the United States
August 9, 2021

### 1099 Contractors vs. W-2 Employees
August 9, 2021

### Payroll Paperwork & Filing
August 20, 2021

### American Payroll vs. International Payroll
October 14, 2021

### BSA/AML Compliance for Payroll Providers
March 4, 2022

### Why Gig Work Companies Need Flexible Payroll
June 12, 2024

### 7 Important Considerations as You Become a PEO or EOR
June 24, 2024

### Gig Compliance 101
July 8, 2024

Zeal is a financial technology company, not an FDIC insured depository institution. Banking services provided by Bangor Savings Bank, Member FDIC. FDIC insurance coverage protects against the failure of an FDIC insured depository institution. Pass-through FDIC insurance coverage is subject to certain conditions.

Mastercard® Debit Card is issued by Bangor Savings Bank, Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circle design is a trademark of Mastercard International Incorporated. Spend anywhere Mastercard is accepted.